About Us

Be Safe Foundation is more than a non-profit organisation, it’s a purpose-driven movement seeded in 2022 by the visionaries behind Radiance Public Relations, who believe that real change begins when compassion meets action.
After years of amplifying voices and building meaningful connections through strategic communication, the founders recognized the deeper power of information not just to influence, but to uplift. That vision gave birth to Be Safe Foundation, where awareness takes root and change begins.Our mission is to educate, empower, and protect communities through sustained efforts in health, hygiene, safety, and financial literacy. We support education for underprivileged children, advocate for the empowerment of women and marginalized groups, and actively promote environmental care and wildlife conservation.
At Be Safe Foundation, we are working toward a safer, healthier, and more informed society and ultimately, a financially independent and resilient community.
Be Safe foundation is legally registered NGO with all required certifications, including 12A and 80G, so your contributions are tax-exempt and secure.

Our Mission

To lead impactful change by advancing awareness, improving health, expanding education, and strengthening financial literacy empowering communities to live safer, healthier, and more self-reliant lives.
At Be safe Foundation we believe awareness is the first step toward a safer, stronger, and more sustainable society. Through dedicated campaigns, workshops, and community outreach, we work to awaken minds, inspire change, and protect lives.
From the dangers on roads to threats in cyberspace, from the fight against addiction to the pursuit of self-reliance, and from environmental conservation to personal well-being .We are committed to empowering individuals and communities with the knowledge they need to thrive.

Our Vision

To build a healthier, safer, and more empowered society where awareness inspires action, care fosters change, and every individual lives with dignity, purpose, and self-reliance

Our Team

Vinay Sharma

Trustee, Be Safe Foundation
CEO, RadiancePublicRelations

Vinay Sharma is a seasoned communication strategist with over 27 years of experience in public relations, crisis management, and community outreach. Beyond his professional achievements, his work is rooted in a deep sense of sewa (selfless service) and a heartfelt commitment to social good.
As the founder of Radiance Public Relations, he has led transformative campaigns across health, safety, environment, and financial literacy, always placing people at the heart of every message. His compassionate leadership and understanding of diverse communities continue to shape Be Safe Foundation’s mission: to inform, uplift, and empower those in need creating a safer, more resilient, and aware society.

Bela Verma

Trustee, Be Safe Foundation
Director – Strategies, Radiance Public Relations

With over 25 years of experience in CSR, strategic planning, and community engagement, Bela Verma brings a results-driven yet people- focused approach to Be Safe Foundation. Her work is deeply shaped by a strong commitment to philanthropy and compassion, leading her to design and execute campaigns that address real social needs. At the Foundation, she focuses on impactful initiatives in health, safety, financial literacy, and empowerment ensuring every effort drives meaningful, lasting change .